Case study
42 leads and 16 jobs in one month for an HVAC installer
Real numbers from a single month of one of our HVAC clients: how much ad spend, what kind of system, and how it produced 3,823,000 HUF in revenue.
The challenge: where does the next job come from?
Most HVAC installers — and tradespeople in general — live off referrals and returning customers. That works while the season is hot: in summer the phone rings by itself, but in autumn it becomes unpredictable where the next job will come from.
The question we set out to answer for our client: how can leads arrive predictably, all year round — without the tradesperson having to do marketing on top of their actual work?
The solution: targeted ads + a conversion-built landing page
The system we built has three parts. First: targeted ads that reach exactly the people who are currently planning AC installation or servicing. Second: a purpose-built, lightning-fast landing page with a single job — turning visitors into quote requests.
Third, and most importantly: the tradesperson has to do nothing except call the incoming leads and go survey the site. We handle ad management, page maintenance and optimization — with a money-back guarantee.
The result: a 68× return
In a single month, 56,000 HUF of ad spend produced 42 quote requests. 16 of them became completed jobs — a 38% conversion rate, meaning more than a third of the leads turned into paying customers.
The 16 jobs brought 3,823,000 HUF in total revenue. In other words, every forint spent on ads returned 68. The average job was worth nearly 240,000 HUF — a single engagement covered the entire monthly ad budget several times over.
What our clients say
„Precise, thorough communication, everything delivered as agreed, at a fair price. I can only recommend them!”
„I am very satisfied. Precise work, fair attitude, everything happened as agreed. I gladly recommend them!”
„I couldn't have found a better team if I had tried, thank you for your time and your work.”
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